IPO Public Relations
Crafting strategic communications campaigns for IPOs and SPACs
An initial public offering (IPO) is a key milestone for a growing business. In a crowded marketplace, it is critical that companies looking to list communicate a clear equity story to the audiences that matter. Sapience Communications helps businesses accomplish this.
An IPO is a natural step for many growing companies. Listing on the public market deep pools of capital from institutional and retail investors that are critical to your business’ growth and expansion. A float on an exchange can be a complex undertaking – one that involves maintaining good relations with a number of key stakeholders. As such, sound PR and investor relations is key to ensuring a smooth IPO process.
Telling your story to the market
Communicating a clear and consistent equity story to the market is critical to the success of an IPO. Our team of experts will craft a compelling narrative for your business and ensure that it is being heard by the audiences that matter. Our approach allows companies to be heard above the noise ahead of a planned float. In addition to our PR services, Sapience also offers media training, lead generation, crisis communications, and investor relations – covering every facet of the IPO process to ensure your success.
Award-winning public relations services for IPOs
IPO services to take your business to the next level
A public offering demands a strong public profile. Sapience’s PR, investor relations, and digital marketing services can help your company build and maintain one as it prepares its IPO.
Media Relations
Sapience will use its extensive contacts within the industry and national press to secure bylines, interviews, profiles, and broadcast appearances for your spokespeople; and to publicise the milestones of your IPO journey.
We will plan and execute digital marketing campaigns for direct outreach to investors to raise awareness of the market opportunity.
We will put our decades of investor relations and internal communications experience to work for you, helping you maintain the confidence of your shareholders as you enter the public market.
Sapience’s seasoned PR professionals will effectively manage any potential public image crises or reputational damage. We will also provide your key spokespeople with comprehensive media training.
Internal communications
Sapience will effectively manage communications with your employees during the IPO process – which almost always brings substantial changes to an organisation.
With offices in London and Dubai – two key nerve centres of the global economy – Sapience can help you publicise your IPO in any continent, unlocking new pools of capital as your business goes public.
Why Sapience?
Based in the heart of the City of London, Sapience Communications is a team of seasoned financial PR experts. Sapience has a proven track record in publicising company IPOs and positioning them for success. Our team of veteran financial journalists, digital marketers, capital markets experts, and investor relations professionals will help ensure that your IPO is a success.
Navigating the practicalities
An IPO is, among other things, a complex regulatory undertaking. Companies looking to list must submit a prospectus to the relevant financial regulator, and abide by certain restrictions on marketing and corporate communications at various stages in the IPO journey. Sapience’s team of seasoned capital markets experts will guide your company through this intricate process.
Listing on a stock exchange is an exciting step in a company’s journey. For over a decade Sapience Communications has been helping companies that are looking to list tell their story to the market, generate hard leads from investors, maintain shareholder confidence, and navigate the regulatory complexities. Let us put our decades of collective capital market experience to work for you.
– Richard Morgan Evans, CEO, Sapience Communications
Getting the word out
Sapience will use its knowledge of the investment landscape and the financial media to craft a unique equity story for your business – building your brand, securing favourable press coverage, and generating interest from investors.
We will prepare you for IPO success by helping you address specific investor concerns in a positive and transparent way, ensuring that there are no outstanding public or investor relations controversies that might disrupt the process.
Sapience’s team of digital marketers will undertake direct outreach to investors on behalf of your company, making all interested parties aware of the market opportunity and why it is a compelling one.
Post IPO activities
Listing on an exchange transforms how a company interacts with the public, the media, and investors. Sapience’s team of experts will help you solidify your public brand after the initial listing: securing media appearances and bylines; developing reports and white papers; creating impactful b2b social media campaigns and social media content, organising industry events; increasing search engine visibility; and managing investor relations. We will ensure that your company continues to tell the clear, consistent, and positive story about itself that will allow it to succeed on the public market.
Contact us
Our results-driven team has extensive experience across multiple industries and skills. We’d love to hear from you and your team.
Download our whitepaper
Get your copy of our free whitepaper ‘Understanding the Purpose of a PR Campaign’ by submitting your email address below.
You’ll then receive an email which contains a link to the PDF.
Frequently asked questions
How is pricing determined?
We will work with you to help you choose the particular PR, investor relations, and digital marketing services that are right for you and your IPO journey. Pricing will largely be determined on this basis, along with the length of the engagement.
How long should we prepare for an IPO?
The IPO process is a complex undertaking with many regulatory requirements to be met and disclosures to be made. Because of this, we advise beginning the process around two years ahead of a planned float.
How do you measure success?
Sapience uses its data tools to produce a variety of metrics such as search engine traffic, audience numbers and click-through rates on email marketing. These help ensure that our work is making a positive contribution to your IPO.
Can you run communications campaigns in multiple countries?
Certainly. We have extensive contacts with the international media and maintain an office in Dubai – another key financial centre.
Can you help us produce SWOT assessments as part of the pre-IPO campaign?
Yes. A rigorous SWOT assessment is a standard part of any communications strategy we develop, whether it’s digital PR or a more traditional campaign.
How important are investor relations for IPOs in general?
Investor relations are a critical part of a successful IPO. The confidence of existing shareholders must be maintained during what is a highly complex undertaking – one which almost always brings about significant changes to a company. This calls for consistent and proactive action to build trust in a company’s leadership and its plans for the future.
Do we need PR post-IPO?
A company, once listed on an exchange, will generally have a much larger public profile and will be exposed to greater amounts of outside scrutiny. PR services can help a newly listed company navigate these opportunities and challenges.
Make an enquiry
If you are looking to enhance your corporate comms and digital marketing efforts with engaging,
relevant content, please get in touch for a free, confidential discussion.
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