Consumer PR Agency
Public Relations & Digital Marketing Services for the Consumer Sector
We deliver media relations and digital marketing strategies that help consumer brands across the sectors to achieve their business goals. Whether you want to launch a new product or venture, or to grow an established brand, Sapience’s team of experts will help you succeed.
Elevating Consumer Brands
With so many competing voices across a growing number of channels – from traditional media to viral marketing – it is more important than ever for businesses to develop a clear brand and ensure that it reaches the audiences that matter.
Sapience’s consumer PR and digital marketing service uses creative initiatives, matchless storytelling, and data-driven strategies to accomplish this for a wide variety of companies.
Sapience has been an invaluable help in building our brand – securing regular coverage in in the national and leading consumer titles where we want to be seen.
– Lilly Krupa, Head of Brands & Events, Burgh Island Hotel
Strategic Thinking
Given the diversity of products, services, and consumers, there is no one generic method to consumer PR. That is why Sapience’s approach is based – first and foremost – on a rigorous analysis of our client’s place in the market, its target audiences, and the essential selling point it wishes to convey. This then informs everything we do: from the narratives that we craft about a product or service to the type of media relations and creative campaigns that we undertake.
The modern consumer landscape is more fragmented across age groups and channels than ever before. Our targeted and strategic approach ensures that clients are truly reaching the audiences they want to reach, and with the right message.
Services Offered
We are an award-winning consumer PR and digital marketing agency, offering a broad suite of services that will elevate your brand. Some of our typical services include:
Creative campaigns
Our team of seasoned PR professionals can plan and execute exciting public engagement campaigns that will distinguish you from the competition and directly reach your target consumers.
Media relations
Sapience will use its extensive contacts with national and consumer titles to secure coverage for your product or service, and to raise the profile of your company’s key people.
Social media
Sapience’s team of copywriters and digital media specialists can supply you with regular posts for your social media, ensuring that you are communicating your core message across different channels.
Lead generation
Our digital marketeers will plan and execute lead generation campaigns to secure you a consistent pipeline of new business. Our digital marketing methods will connect you with the customers you want to reach.
Influencer marketing
Sapience can build partnerships between your brand and prominent social media influencers, giving you heightened access to new audiences and powerful endorsements of your product or service.
Why Sapience
Sapience’s team of seasoned ex-journalists, creative minds, and innovative marketeers know how to build and maintain a consumer brand.
We have a proven track record of helping businesses in the consumer sector reach their goals. Sapience will position your company for success with consumers, crafting a clear and compelling narrative about your product or service.
Our experienced team can get top consumer and national titles interested in your company, securing coverage for your products and services, announcements, and key people. We have decades of collective experience in creative initiatives and campaigns that can connect your business directly with the consumer. Our team of marketeers can use innovative digital tools to secure you hard leads from your target customer base.
Sectors Covered
Our team provides PR and digital marketing services across the consumer sector, including:
Hospitality & luxury
We have decades of collective experience in elevating the brands of the world’s finest hotels, restaurants, and luxury products. Our team of experts will ensure that you are reaching the customers you want to attract.
Fashion & lifestyle
We know what it takes for a fashion line to succeed in this often-frenetic industry. Our seasoned team of PR professionals will grow your brand: securing you coverage in key titles, publicising your events, and connecting you with the audiences that matter.
Beauty & skincare
Our team of experts knows what customers and the media respond to in these sectors. Each beauty product is unique, and we can communicate this to the consumer in a way that will capture their imaginations.
A bespoke service (‘Pain point’)
The consumer sector is of course highly varied, with many different types of companies across multiple sectors. As such, our adaptable team of experts is happy to work to a wide range of client briefs – whether it’s a short-term project to launch a new product or service, or a long-term strategy to build up a brand. Each of our engagements with a client begins with a bespoke overarching strategy for them, which will inform what we do throughout.
Our approach is multi-pronged, based on the understanding that the modern consumer landscape is highly diffuse. Each of our services complement one another, reaching different types of audiences to drive awareness and build your brand.
We build brands for consumer businesses based on a sound appreciation of their place in the market, and what makes them unique. Our multi-pronged approach raises awareness, creates distinct brand identities for products and services, and drives commercial success.
– Shubhi Grover, PR Director, Sapience Communications
Contact us
If you are looking to amplify your company’s voice in the education industry, please use the form below to get in touch for a free, confidential discussion.
FAQs
Which consumer sectors do you provide services for?
All of them. Our experienced team has worked with companies across the sectors – ranging from fashion, beauty to hospitality and beverages.
How do you measure success?
To ensure that you are getting value for your investment, Sapience uses a variety of digital tools to track metrics such as views, click-through rates for digital marketing, and leads.
Do you offer more general corporate PR services for consumer businesses?
Yes, we also offer services to businesses such as media training, financial PR, investor relations, and crisis communications.
Make an enquiry
If you are looking to enhance your corporate comms and digital marketing efforts with engaging,
relevant content, please get in touch for a free, confidential discussion.
Clients & Case Studies
Discover how we helped our clients become more successful. See more case studies.
